Our story begins in Minden, Nevada in 1977 when Joyce’s Fine Jewelry was originally opened as an antique store by Joyce and Jerry Neddenriep. As the needs of the business, as well as the clientele, changed, so did the merchandise and it was not long after opening that Joyce’s was in the business of offering the Carson Valley fine jewelry. In the early 1990’s ownership of the business moved into the hands of Norie Jenkin’s, daughter of Jerry and Joyce. Norie is currently the President of Joyce’s Fine Jewelry. Norie has kept the tradition of Joyce’s alive with her keen ability to adapt and transform the ordinary into the extraordinary.

In 2003, Krissie Thornhill, daughter of Norie Jenkins, created a presence inside Joyce’s with her interior design business, Designing Images, LLC. Krissie to this day has an active role in the business development, advertising, and merchandising of Joyce’s. In 2017, Joyce’s Fine Jewelry entered into its 40th year of business in the Carson Valley. Joyce’s Fine Jewelry has thrived upon creating long-lasting relationships with its clients. Join Joyce’s and be a part of the legacy Joyce’s Fine Jewelry has built within the Carson Valley & surrounding communities.