Destination Marketing & Data Strategist

The Destination Marketing & Data Strategist promotes Carson Valley as a premier tourism destination utilizing a data-driven approach. This role is responsible for a diverse range of functions related to destination data analysis, marketing, and public relations, collaborating with our vendor partners to achieve objectives under the oversight of the Executive Director. Key responsibilities include developing and executing marketing plans, managing content across platforms, maintaining brand consistency, building media relationships, coordinating media trips, launching advertising campaigns, promoting events, arranging influencer tours, and supporting market research efforts. Additionally, they are responsible for optimizing the Visit Carson Valley website for SEO, managing Visit Carson Valley’s online presence, monitoring campaign performance, preparing reports, and cultivating customer relationships through tailored strategies. Collaboration with local businesses and agencies is essential, as is maintaining effective communication with external vendors to optimize outcomes.