Community & Destination Data

To better understand the impact of visitors on the community, it is important to gauge the percentage of visitors to residents in Carson Valley. We use a measurement of 0-60 miles to define resident traffic and over 60 miles for a visitor. This reduces volatility in the data and lessens the impact of commuters from the Reno area that may otherwise be defined as a visitor.

The next three charts describe the make up of visitors to Carson Valley. In-State visitors are more likely to be familiar with Carson Valley and repeat visitors tend to become more deeply connected to the community with each additional trip.

 

The final chart visualizes how visitor volume changes throughout the year. The amount of visitors can affect the strain on local infrastructure, often called stress or compression, but also affects the impact on the local economy. 

Together, we’re stronger. It takes a valley.

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