Top Visitor Origin Markets and Metropolitan Statistical Areas (MSAs), Top Visitor Origin Spending Markets and MSAs, and Visitor Demographics

The following charts give insights into primary visitor origination markets and MSAs, primary visitor spending markets and MSAs, and visitor demographics. This data further allows comparisons to help refine future marketing strategies.

California & Washington Regional Demographics

Annual data is again offered here by the University of Nevada Center for Economic Development. Four of the most dominant California markets for visitation to Carson Valley are further presented with comparable demographic and income data.

Annual data has been added for the opportunity markets in Washington with the additional of Seattle and Tacoma to FY26 and beyond marketing plan.

Los Angeles, CA

Sacramento – Central Valley, CA

Sierra Foothills, CA

San Francisco – East Bay, CA

Seattle & Tacoma, WA

Together, we’re stronger. It takes a valley.

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