Tourism Matters

Marketing & Media Opportunities

We're Strong Together

Let's Tell Carson Valley's Story

We're already marketing Carson Valley; here are ways your business or organization can be part of the stories and opportunities that come our way.

FAM Tours & Travel Trade Opportunities

Help Us Show Off Carson Valley

When Travel Nevada or the Reno-Tahoe Territory comes knocking, we answer the door. Throughout the year, Visit Carson Valley works with these two larger organizations to welcome travel professionals, tour operators, and other industry partners to experience our corner of Nevada firsthand.

These familiarization, or FAM, tours are all about bringing Carson Valley to life. That might mean a memorable meal at JT Basque, a morning tour of the historic streets of Genoa, experiencing a Chautauqua at Dangberg Home Ranch, or stargazing at Topaz Lake. We leave the tour goers with a memorable Carson Valley experience that they take back to their clients, readers, or watchers.

When opportunities arise, we look to our local tourism partners to help us showcase what makes the Valley worth the trip. Depending on the itinerary, that could include hosting an experience, providing a meal or tasting, offering accommodations, or simply giving our guests a warm Carson Valley welcome.

Interested in being considered for a future FAM tour? Let us know. We'll keep your business or organization in mind when an opportunity is a natural fit.

Influencer & Content Creator Opportunities

Help Us Share the Carson Valley Story

Each year, Visit Carson Valley welcomes a select group of influencers and content creators from our key visitor markets to experience the Valley firsthand—and share what they discover along the way.

We build each visit around a thoughtfully curated itinerary that captures the people, places and experiences that make Carson Valley special. From outdoor adventures and local flavors to history, culture and those unexpected moments that make a trip memorable, our local tourism partners help bring the Carson Valley story to life.

Influencers share their experiences with their own audiences through social posts, stories and other digital content, tagging and including Visit Carson Valley along the way. Many of our content creator partnerships also provide Visit Carson Valley with fresh photo and video content that we can use in future destination marketing efforts, extending the value of their visit well beyond their time in the Valley.

Want to be part of a future creator itinerary? Let us know what makes your business or experience special. We'll keep you in mind as we plan future creator visits and look for new ways to tell the Carson Valley story.

Regional Media & Editorial Opportunities

Have a Story Worth Sharing?

A great Carson Valley story deserves to be shared. Throughout the year, Visit Carson Valley works with regional media partners to shine a spotlight on the experiences, events and people that give visitors a reason to explore the Valley.

Our media relationships include a recurring monthly segment on KOLO 8, along with opportunities for coverage through regional television outlets such as KTVN and KRNV. These segments give us a chance to share timely stories—from seasonal adventures and upcoming events to local flavors and experiences worth making a trip for.

We also partner annually with Rogue5 Media to promote Carson Valley’s four golf courses to audiences throughout Nevada and California. In addition to golf-focused promotion, the partnership provides editorial opportunities in publications including Golfing Nevada, California Living, Golfing Southern California, Nevada Golf & Leisure, and Golfing Palm Springs. These stories give us another way to introduce readers to everything there is to experience beyond the fairways.

Have a story worth sharing? Keep us in the loop about upcoming events, new experiences, seasonal offerings and other news from your business or organization. We’re always looking for fresh ideas as media opportunities come our way.

To learn more about marketing and media opportunities or how we can help shine a brighter light on your businesses, please contact us at discover@visitcarsonvalley.org

Welcome to the Land of Everyday Legends in Carson Valley!

Together, we’re stronger. It takes a valley.

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